XBOX
Evergreen & Promotional Social
IDEA: Connect with Xbox fans in a relatable way to continue expanding the brand universe that Xbox has been building for years.
RESULTS: Hundreds-of-thousands of engagements across all social platforms (Twitter, Instagram, TikTok, and YouTube) for both evergreen content and title- & platform-specific content.
AWARDS: Webby Awards, Finalist: Television & Film
VIDEO (GAME) CONTENT
These are lots and lots of scripts I got to write, if you’re into that kind of thing.
ELITE RED VS. BLUE
For example, this ultimate P1 / P2 showdown, which I also helped concept.
Or these episodes for some of Xbox’s original content series on YouTube.
XBOX TRAVELS
XBOX READS
CHOOSE YOUR FIGHTER
Our team was also tasked with launching a variety of grabby-hands-worthy special-edition controllers.
My role included theme conception, creative direction, and social strategizing alongside scriptwriting for video direction and post copy.
XBOX x OPI — SUNKISSED VIBES
VELOCITY GREEN
I even had my own “silence, brand!” moment on r/FellowKids, which probably wouldn’t be worth including here if all the comments weren’t coming to my defense.
STELLAR SHIFT
ACHIEVEMENT(S) UNLOCKED !
Finally, please enjoy a carefully curated selection of some of my greatest hits, conceptually and copy-wise.
TITLES
EVERGREEN
PLATFORM
CD: Drew Shafer, Erik Schmitt
ACD: John Searcy, Gary Seastrom
COPY: George Comatas
ART / MOTION: Jacob Hylton, Vu Nguyen