WALMART
Lots of Joy
IDEA: Turn Walmart parking lots into extraordinary live events that bring sorely missed seasonal experiences back to communities in a pandemic-friendly way.
RESULTS: 12.3b+ media impressions, 5k+ news stories, and 42m+ Snapchat interactions.
AWARDS: One Show, Merit: Experiential & Immersive
CASE STUDY
FAMILIES PULLED UP FOR OUR DRIVE-IN
Turns out after months of being on lockdown, families were itching for ANYTHING to do. We partnered with Tribeca Film Festival to give it to them, at 160 different stores across the country.
AND WE POPPED UP FOR HALLOWEEN
Months later, trick-or-treating was ALSO cancelled. BOO! (Said with the intent of being both disappointed and spooky.) We had to save that, too—with themed haunted houses and costumed characters.
CD: David Byrd, Taran Chadha
ACD: Katie Honig, Qiana Lee, Noah Pollock, Cesar Vallejo
COPY: George Comatas, Khalil Reid, Bob Tallman
ART: Pere Suaña Viu
DESIGN DIRECTION: Lauren Kimball, Nicole Miller
XD GRAPHIC DESIGN: Alain Baburam, Steven Gonzalez