VERIZON GAMING

Starsmitten

IDEA: Partner with Twitch streamer Starsmitten and use her love of cats to bring her and her audience a little bit of authentic joy… with a lot of furry friends.

RESULTS: 18K+ total stream views, with 12k+ likes and retweets on Starsmitten’s announcement post. Where 75 retweets = one additional cat on stream, this resulted in a whopping 40 adoptable cats on stream with her by the end.

CATS? ON MY STREAM?

It’s more likely than you think. Across both our partners’ channels and ours, we got a little hyped.

We’ve got some pals that might be able to hook you up 👀 @catcafelounge Can you help our girl Celine out?
— Verizon (@Verizon) July 27, 2021

Just popping in to say we are obviously #TeamMrBusiness 👔
— Dignitas (@dignitas) July 27, 2021

We dropped the news a few days later.

Do cats make good teammates on stream?@starsmitten_’s about to find out 🐱🐱🐱

YOU decide how many cats join her on-stream
+ every cat can be adopted! Help us make it a lot 🤞

July 30 | @dignitas | @CatCafeLounge #5GBuiltForGamers pic.twitter.com/2kLEnty3qB
— Verizon (@Verizon) July 28, 2021

RETWEET FOR CATS :3

🐱 Every 75 RT's this tweet gets, @Verizon will add another adoptable cat to my stream, it starts at 2PM PST/ 5PM EST 🐱

THANK YOU SO MUCH @CatCafeLounge FOR ALL THE CATS

COME WATCH TODAY https://t.co/h7nn5WCyTE #5GBuiltforGamers #VerizonPartner
— ⊹ celine (@starsmitten_) July 30, 2021