VERIZON GAMING
Gaming is Going Ultra!!!!
IDEA: The capabilities of Verizon’s 5G Home take gaming to the next level. But something so powerful should be difficult to set up, right? Turns out, it’s actually a piece of cake.
RESULTS: 400k+ total views and engagements across all platforms.
WE MADE A REALLY COOL…
PIECE OF CAKE
I got to work on the original concept and write/direct all of the video content that came out of it.
Then we destroyed our entire gaming setup in a hunger-induced rage, desperately searching for even more cool router-cakes.
(Password: It’sCake)
We asked gamers if they could taste the difference on Instagram…
And we showed off our baker extraordinaire partner: Andrew Fuller, Season 1 winner of Is It Cake?
And maybe most importantly of all, I couldn’t stop making cake-related memes for the Slack channel.
CD: Ryan Howard, Mauricio Galvan
ACD: Devin Kharpertian, Katie Mullins
COPY: George Comatas, Jake Wilhelmsen
ART: Anna Lindell
WE ALSO MADE A VIDEO
One that highlights how Verizon’s 5G creates a breakthrough connection between viewer and game. We played it during live esports events to position the 5G Home as the ultimate modem for online gaming.
I wrote it, just in case you were wondering.
CD: Ryan Howard, Mauricio Galvan
ACD: Dan Kalmus, Devin Kharpertian, Katie Mullins
COPY: George Comatas
ART: Sukanya Bose, Cullen Whitmore