VERIZON GAMING

Lup Crates

IDEA: Partner with Dr Lupo and artist Zoë Van Dijk for a one-of-a-kind giveaway that fosters a connection between him and his fans, using their favorite drop mechanic.

RESULTS: 50K+ total stream views, with 10k+ unique engagements across Dr Lupo’s and Verizon’s posts about the activation. And of course, six very lucky Lup Crate winners.

 

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First, we tease with scrumptious DrLupo branded outer shells.

 
 
 
 

Then, we tease some more with our partner artist and her killer design work.

 
 

Then… you guessed it. We tease some more.

 
 
 
 

And when we’re done teasing, we make up for it with extra chances to snag.
(We humbly declined the Nobel Peace Prize for this grand gesture.)

 
 
 

OOH… AHH…

 
 
 

The in-chat trivia fans had to answer for a chance to win included questions like “Who is DrLupo’s wife?”
(Answer: Mrs. DrLupo.)

 

Oh and his fans loved the boxes, btw.

ACD: Devin Kharpertian, Maggie McClurken

COPY: George Comatas, Jake Wilhelmsen

ART: Sara Jabbari, Anna Lindell

ILLUSTRATION: Zoë van Dijk

DIRECTION: Tom Lew