SONNET INSURANCE

Experiential Campaign

AGENCY: Independent (Spec Work) | Created for the 2018 Young Ones client brief.

CAMPAIGN: Junkiture

INSIGHT: Moving out and leaving behind your parents’ homes can be a nerve-wracking and emotionally conflicting experience.

IDEA: Brighten the experience into something more optimistic by re-adultifying childhood treasures into something more practical for your new home.

 

CASE STUDY

 
 

EXPERIENTIAL

JUNKITURE

Young adults moving out for the first time are invited to have their childhood treasures refurbished into useful things for their new homes.

 

BEFORE

sonnetInsurance_experienceBefore.jpg

AFTER

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SOCIAL

 

FACEBOOK

INSTAGRAM

TWITTER

George Comatas — Copywriter

Sage Lucero — Copywriter

Ashley Crouch — Art Director, Video Editor