SONNET INSURANCE

Social Campaign

AGENCY: Independent (Spec Work) | Created for the 2018 Young Ones client brief.

CAMPAIGN: Elevating Optimism

INSIGHT: Social media has transformed into a place where all people do is fight with each other and spread negativity.

IDEA: Show people the power of optimism by powering a car's trip across Canada with positive emojis... represented by balloons.

AWARDS: One Show Young Ones Award, Merit: Digital / Online