NIAGARA BOTTLING

Go Nude With Niagara

IDEA: Spread awareness of Niagara’s new label-less bottle by rallying nude enthusiasts from all walks of life to share their love for the new initiative.

RESULTS: 7000+ total engagements and ~300k views across all social platforms—an approximate 7000% increase in engagements from previous content and almost 60k% increase in views from previous content. This campaign was the first step in ushering in a new approach to social for the brand that carried them into other successful campaigns, such as mobilizing on events such as the World Cup.