WALMART
Experiential Campaign
AGENCY: Momentum Worldwide
CAMPAIGN: Custom Shop
INSIGHT: Nobody embodies Modelo’s fighting spirit quite like the underground, rebellious artists of local communities.
IDEA: Give those artists a platform to share their craft with their community, and the community a way to express their own unique fighting spirit.
CASE STUDY
EXPERIENTIAL
TRAVELING POP-UP
CUSTOM DESIGNS
Local artists created unique-to-their-story flash sheets that guests chose from to customize gear. On-site, those same artists drew, spray painted, and heat pressed their designs onto gear in real time.
CD: Kevin Coval, Kevin Gosselin
ACD: Brian Koenigsberg, Sasha Zaitsev
COPY: George Comatas, Khalil Reid
ART: Hanna Choi, Kevin Pham