GRAN CENTENARIO
Don’t Be A Gringo
IDEA: “Being a Gringo” isn’t about race, nationality, language, or skin color—it’s about a behavior. And despite how much Americans love Mexican culture, too many get caught up in clichés and fall into those “Gringo” habits when celebrating it.
RESULTS: tktktk
THE HERO SPOT
I had the distinct privilege of writing the spot from top to bottom and being a major player in our small-but-mighty creative team that helped bring this thing to life—from inception to post-production to launch.
I played a key role in concepting the show and how it came to life, including the three-act structure.
"According to Alicia Keys, this was her most amazing performance ever."
–Forbes
BEHIND THE STREAM
And of course we had to treat our existing Card Members like the VIPs they were, with M&Gs (virtually, because pandemic), exclusive swag, an interview, and more.
ECD: Matthew Walker
CD: Autumn Bruton
COPY: George Comatas
ART: Jess Méndez
PRODUCTION: Melissa Recine, Nadia Taleb
TALENT: Abelardo Campuzano, Shiadanni
FILM DIRECTION: Adriana Cruz