GRAN CENTENARIO
Don’t Be A Gringo
IDEA: “Being a Gringo” isn’t about race, nationality, language, or skin color—it’s about behavior. And despite how much Americans love Mexican culture, too many get caught up in clichés and fall into those “Gringo” habits when celebrating it.
RESULTS: An organic audience reach of 1m+ and 37k+ engagements in the first month, with 82% positive sentiment across all social platforms. Brand sentiment across multi-platform mentions of Gran Centenario was 70% positive. Earned media included BusinessWire and the front page of Adweek.
THE HERO SPOT
DON’T BE A GRINGO
I wrote the spot and all it’s iterations, and was a major player in bringing it to life afterwards, from post-production to campaign launch.
INFLUENCER CONTENT
We enlisted creator partners that helped us spread our heroic message on their own platforms.
And we kept the campaign rolling with the aforementioned spot iterations.
MARGS ALL DAY
PIÑATA
¿EN SERIO?
STUPID COCKTAIL
Now, what did we learn?
ECD: Matthew Walker
COPY: George Comatas
ART: Jess Méndez
PRODUCTION: Melissa Recine, Nadia Taleb
TALENT: Abelardo Campuzano, Shiadanni
FILM DIRECTION: Adriana Cruz