GENERAL MOTORS
Exhibit ZERO
IDEA: Launch GM’s vision for an all-electric future by reimagining it as a virtual exhibit set 5 years in the future.
RESULTS: 215m impressions in 3 days, 2.49k articles, and 2.89k broadcast clips. Featured on CNET, Wired, Fox News, Digital Trends, Auto Trends, etc. All-time high stock price for GM.
AWARDS: Webby Award, Finalist: Best Festival or Conference | Webby Award, Finalist: People’s Voice Award | One Show, Merit: Brand Transformation | Ex Award, Gold: Best Press Event | EDTAs, Bronze: Best Overall B-to-B Environment
CASE STUDY
THE EXHIBIT LIVED ONLINE…
INTRO VIDEO
LANDING PAGE
…BUT WAS FULLY INTERACTIVE
My role included ideating how the exhibit came to life visually, as well as distilling and translating complicated and technical concepts into all of the consumer-facing copy.
And if you’ve ever wanted to see what a personal flying vehicle would look like in your living room, we have just the website feature for you! (You can also see it in, like, your driveway… but why would you?)
GMC HUMMER EV EDITION 1
CADILLAC LYRIQ
CADILLAC PAV
CADILLAC VTOL
CD: Daniel Eckler, Ezra Paulekas
ACD: Qiana Lee, Cesar Vallejo
COPY: George Comatas
DESIGN DIRECTION: Nicole Miller
XP DESIGN: Loisse Ledres