FCB HEALTH

PSA Campaign

AGENCY: Independent (Spec Work) | Created for the 2018 Young Ones social brief.

CAMPAIGN: Trophy Killers

INSIGHT: Opioid addiction is one of the most indiscriminate, insidious diseases affecting the United States, but the stigma surrounding it leaves people in the dark.

IDEA: Grab the attention of local communities at the source of most opioid prescriptions, and get them to start asking the right questions.

AWARDS: SCADDY Award, Gold: Ambient Media

 

CASE STUDY

 
 

GUERRILLA

INSTALLATION

 
 

TRADITIONAL

PRINT

Posters would be on display across hallways and gymnasiums in high schools across the country alongside traditional print executions.

 

COPY: George Comatas, Sage Lucero

ART, EDITING: Ashley Crouch