BARILLA
Evergreen & Promotional Social
IDEA: Work with our talented and creative team of pasta-lovers to create monthly organic social content for the @BarillaUS Instagram account—including original produced content, creator partnerships, reactive ideas, and community management.
RESULTS: Tens-of-thousands of engagements across all active social platforms (Instagram, YouTube, and Pinterest).
BEST BITES
My role included social strategy and creative ideation alongside typical copywriting duties. After hundreds of pieces of content and just as many recipes, these are some of my favorites.
THE ODE TO CHEESE
For National Cheese Day, a 24hr mac & cheese-stirring ASMR livestream turned into the greatest thing I’ve ever written (and voiced!): a Shakespearean declaration of my love for cheese.
In the end, Barilla chose to scrap it for fear of association with a certain Cardi B lyric—but it lives on in my heart forever.
THE PASTA PALETTE
Some of my ideas did end up fully cooked, though—like this April Fool’s Day Barilla makeup palette with shades inspired by fan-favorite pasta cuts.
It had some of the highest engagement on the account in 2024, and Barilla liked it enough to post it to the main global account.
SOMETHING BLUE
THE UMBARILLA
NYFW KITCHEN COLLECTION
CD: Megan Coughlin
ACD: Erik Donham
COPY: George Comatas
ART: Vivienne Apsey
MOTION: Amanda Kopacz