AMERICAN EXPRESS

UNSTAGED

IDEA: Revive American Express UNSTAGED and turn it into the ultimate virtual concert platform, bringing the craft and magic one can only appreciate from the front row to screens all over the world.

RESULTS: 275k+ total live viewers for ALICIA launch, with Card Member packages sold out in 45 minutes and purchased in 29 countries. Featured on Billboard, Forbes, PostMag, and more. Following the event, American Express committed to and followed up with six more UNSTAGED experiences for Sam Smith, Dua Lipa, Shawn Mendes, Maroon 5, SZA, and Lizzo.

 

THE CONCERT (TRAILER)

The show was a paid ticketed event, so I can’t show it to you wholesale (boo). Luckily, it’s been wrapped up and summarized in a pretty trailer and some beautiful photography (yay!).

 
 
 
 

I played a key role in conceptualizing the show and how it came to life, including the three-act structure.

 
amexUnstaged_aliciaGif_1.gif
amexUnstaged_aliciaGif_2.gif
amexUnstaged_aliciaGif_3.gif
amexUnstaged_aliciaGif_4.gif
amexUnstaged_aliciaGif_5.gif
amexUnstaged_aliciaGif_6.gif

"According to Alicia Keys, this was her most amazing performance ever."
–Forbes

 

BEHIND THE STREAM

Existing Card Members were treated like the VIPs they were, with virtual M&Gs, exclusive swag, an intimate VIP-access interview, and more.

 
 
 

CD: Sam Resta

ACD: Qiana Lee, Cesar Vallejo

COPY: George Comatas

DESIGN DIRECTION: Nicole Miller

XD GRAPHIC DESIGN: Steven Gonzalez

XP DESIGN: Loisse Ledres