ACE

Product Innovation

AGENCY: Independent (Spec Work) | Created for the 2018 Future Lions brief.

CAMPAIGN: Ace SmartBrace

INSIGHT: Smart fabric is both innovative and practical, but up until now it’s been used mostly as a superficial add-on to otherwise still-functional clothing.

IDEA: Create a new way to use smart fabric in order benefit a demographic that it could help in a more meaningful way.