WALMART

Lots of Joy

IDEA: Turn Walmart lots into extraordinary experiences throughout the year, and breath new life into communities across the country by bringing sorely missed seasonal experiences back in a pandemic-friendly way.

RESULTS: 12.3+ billion media impressions, 5,000+ news stories, and 42+ million snapchat interactions.

AWARDS: One Show, Merit: Experiential & Immersive

CASE STUDY

FAMILIES PULLED UP FOR OUR DRIVE-IN

Turns out after months of being in lockdown, families were itching for ANYTHING to do. We partnered with Tribeca Film Festival to give them just that, at 160 different stores across the country.

AND WE POPPED UP FOR HALLOWEEN

Months later, trick-or-treating was ALSO cancelled. BOO! (With the intention of being both dissapointed and spooky.) So we had to save that, too! With themed haunted houses and costumed characters.