VERIZON GAMING

NPC-Led Quest to Verizon

IDEA: Xbox All Access is now being sold at Verizon stores, and we need to get the word out to gamers… in a language they understand.

RESULTS: 375k+ total views and engagements across all platforms.

AWARDS: Shorty Awards, Gold: Live Video | Short Awards, Silver Honor: Other Platform

TREASURES AWAIT ON THIS PAGE!

(Translation: We enlisted the help of some NPCs to tell gamers that a new quest had begun: finding Xbox at its newest home, the Verizon store. The treasure on this page? All the cool work that came out of it.)

“My word!”
“Goodness!”
“What might that be?”

We couldn’t hide it from the NPCs
So we won’t hide it from you
🎮🎮🎮 @XBOX IS COMING TO VERIZON 🎮🎮🎮

We’ve got a whole lot in store together
Take heed - in time, the NPCs will reveal the rest🕴👂#5GBuiltForGamers pic.twitter.com/iF9x94RZG9
— Verizon (@Verizon) July 26, 2022

Welcome, scroller. Cease scrolling, for great treasure awaits at this stop.

Join @Xbox All Access at Verizon stores for a chance to win the Ultimate Gaming Setup.
Do it for the NPCs in the games you’ve yet to play.#5GBuiltForGamers #sweepstakes pic.twitter.com/UYB5KjVA2b
— Verizon (@Verizon) August 1, 2022

Tired: Skipping NPC dialogue
Wired: Listening but not following instructions

Inspired: Following NPCs to Verizon stores to join @Xbox All Access for a chance to win the Ultimate Gaming Setup (4k tv, soundbar, headset & more)

Unskippable dialogue: #5GBuiltForGamers #sweepstakes
— Verizon (@Verizon) August 5, 2022

PLAYER 2 DETECTED! INITIALIZING QUEST!

(Translation: We partnered with AverageJonas on Twitch and turned him from player to player character in a one-of-a-kind stream. Chat controlled his every move as the players of our new IRL video game, and directed him to interact with our IRL NPCs to finish the quest we’d created.)

This is not your average s̵t̵r̵e̵a̵m̵ quest ‼️

Join @Average_Jonas on @Twitch in a quest like no other, for a chance to win @Xbox All Access and over 100 other prizes.

Mark your 🗓️ for 8/8 6PM ET/3PM PT:https://t.co/2ftt58vV2a #5GBuiltForGamers #sweepstakes pic.twitter.com/OBu8Zlurh0
— Verizon (@Verizon) August 4, 2022

🎮✨GET EXCITED 🕴‼️
6PM ET/3PM PT is your chance to win @Xbox All Access and more great prizes! 🎁🎉

We would also love an amazing cameo…

RT if you think it’d be fun for @DrLupo to give us a second opinion 👀#5GBuiltForGamers #sweepstakes pic.twitter.com/ODarCjrVYd
— Verizon (@Verizon) August 8, 2022

THE QUEST HAS JUST BEGUN and our NPC just shared VERY valuable information: A grand reward awaits!
Tune in 🚨RIGHT NOW🚨to control what @Average_Jonas does next, and for a chance to win over 100 other prizes!https://t.co/2ftt58vV2a #Sweepstakes pic.twitter.com/VckBpBCJrp
— Verizon (@Verizon) August 8, 2022

WOOOW @Average_Jonas just unlocked an amazing prize!
But this is just the beginning, more treasures await!
🚨TUNE IN NOW🚨https://t.co/2ftt58vV2a #Sweepstakes pic.twitter.com/L2j8ohAIRL
— Verizon (@Verizon) August 8, 2022

✅QUEST COMPLETED✅@drlupo and @Average_Jonas teamed up to unlock XBOX ALL ACCESS for 5 lucky winners!

Run to your nearest Verizon store to unlock yours! Join Xbox All Access at Verizon stores and get an Xbox Series X or Series S + two years of Xbox Game Pass Ultimate. pic.twitter.com/NVztLtGeNs
— Verizon (@Verizon) August 8, 2022

*!* CLAIM YOUR REWARDS *!*

(Translation: One of our NPCs took to the streets and became a waypoint for IRL gamers to collect sweet quest rewards and loot.)

Weary scroller, help us on today’s quest in Chicago!

Meet our NPCs IRL and solve their riddles. Locals speak of @Xbox-themed loot🎮.

Don’t leave this for the post-game lobby. It’s happening *today only* at Chicago’s 1004 S Canal St. Store from 10am-5pm CT. #5GBuiltForGamers pic.twitter.com/83d2BbTFq1
— Verizon (@Verizon) August 3, 2022

Greetings from Atlanta, internet scroller!

Solve our NPC’s riddles IRL to win @Xbox-themed prizes. Treasures abound 🎁🎮

Don’t leave this for the post-game lobby. It’s happening *today* at 650 Ponce De Leon Ave NE, Ste 660 B from now to 6pm ET.#5GBuiltForGamers #Sweepstakes pic.twitter.com/VkHYjI17LJ
— Verizon (@Verizon) August 6, 2022

Social scroller, today’s travels take us to Santa Monica!

Meet our IRL NPC and solve his riddle.@Xbox-themed loot could be yours 🎮

Find our NPC at 2530 Wilshire Blvd, Ste A in Santa Monica, today only until 5 PM.

May good fortune await you🕴️‍♂️#5GBuiltForGamers #sweepstakes pic.twitter.com/B5WfzKkIGN
— Verizon (@Verizon) August 9, 2022

QUEST COMPLETE!

CD: Ryan Howard, Mauricio Galvan

ACD: Devin Kharpertian, Katie Mullins

COPY: George Comatas, Javier Ortiz, Brooke Strozdas, Jake Wilhelmsen

ART: Emma Gaedje, Anna Lindell, Zenzile Sky Lark

BACK TO WORK