VERIZON GAMING
Gaming is Going Ultra!!!!
IDEA: Verizon’s new 5G Home is taking gaming to the next level when it comes to both capability and ease. And since it’s such a piece of cake, let’s use the “everything is cake” social phenomenon to prove it.
RESULTS: 400k+ total views and engagements across all platforms.
WE MADE A REALLY, REALLY COOL…
“Cake, cake, cake, cake.” - Rihanna
Which I had the pleasure of writing how to show off. See below.
Then we destroyed our entire gaming setup because we were hungry for even more cool cakes.
(Password: It’sCake)
We asked gamers if they could taste the difference on Instagram…
And we showed off our baker extraordinaire partner—you know, the guy who won Is It Cake?
OH AND IN CASE IT WASN’T CLEAR…
CD: Ryan Howard, Mauricio Galvan
ACD: Devin Kharpertian, Katie Mullins
COPY: George Comatas, Jake Wilhelmsen
ART: Anna Lindell
WE ALSO MADE A VIDEO
Specifically, one that highlights how Verizon’s 5G creates a breakthrough connection between viewer and game.
I wrote the bad boy, and we played it during esports events to position the 5G Home as the ultimate modem for online gaming.
CD: Ryan Howard, Mauricio Galvan
ACD: Dan Kalmus, Devin Kharpertian, Katie Mullins
COPY: George Comatas
ART: Sukanya Bose, Cullen Whitmore