VERIZON GAMING
5G Built for Gamers
IDEA: Highlight LCS fans as an integral part of the esports experience as the “Sixth Champion” of the team, and connect them all throughout the week of the tournament.
RESULTS: 53K+ unique engagements across Verizon and partner content about the activation. Plus, seven lucky Golden Capsule winners.
IN A GAME OF LEAGUE, EACH TEAM HAS FIVE PLAYERS…
A.K.A. Champions
But we revealed that it’s not just about the players. There’s six champions, actually, and the true Sixth Champion… has been them all along. So we passed out gold stars to the most passionate LCS fans.
Then we passed out gold loot capsules, just like the ones you get in-game.
And I got to tell a bunch of League influencers what to say to their fans.
*STARRY EYES*
CD: Ryan Howard
ACD: Dan Kalmus, Devin Kharpertian, Maggie McClurken
COPY: George Comatas, Jake Wilhelmsen
ART: Sara Jabbari, Anna Lindell
AND THEN…
IDEA: Keep the hype train going by partnering with Dr Lupo to engage his audience and foster a deeper connection between him and his fans.
RESULTS: 50K+ total stream views, with 10k+ unique engagements across Dr Lupo’s and Verizon’s posts about the activation. And of course, six very lucky Lup Crate winners.
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On Twitter, I helped Verizon tease Dr Lupo’s fans. A lot. With plenty of tweets and videos.
(Sorry, fans.)
*STARRY EYES (x2)*
And, I wrote in-chat trivia that fans had to answer for a chance to win. Questions included things like, “Who is DrLupo’s wife?”
(Answer: Mrs. DrLupo.)
Oh and his fans loved the boxes, btw.
ACD: Devin Kharpertian, Maggie McClurken
COPY: George Comatas, Jake Wilhelmsen
ART: Sara Jabbari, Anna Lindell
ILLUSTRATION: Zoë van Dijk
DIRECTION: Tom Lew